Even though the weather is pretty gloomy where I am, my inbox is bringing all the sunshine I’ll need this week. Lucky for us, a solid CNK friend passed along this awesome information from New Balance which finds the quintessential brand teaming up with three female sneaker-heads for a CNK-worthy campaign!
For the first time ever, New Balance will release an “Elite Edition” Collection specifically for women in the Heritage 580 silhouette. Three colorways will complete the New Balance Women’s Elite Edition 580, available on July 1st.
Ericka Gilbert (@DamnnEricka), Ivelisse Cassas (@Soledevida) and Brittany Sklar (@Britta_Ruth920) joined the New Balance team for a fun-filled day of shooting at Fast Ashley Studios in Williamsburg, Brooklyn. Each modeled their favorite Elite Edition styles, and rocked outfits from their own wardrobes to showcase how versatile the sneakers are in enhancing their personal style.
Inspired by the woven patterns in tapestry, the women’s New Balance 580 includes pig suede and mesh upper with the white, black and grey mesh mimicking tapestry design. The bright pops of color and speckled midsole are throwback to 1990’s outdoor treatments.
Each sneaker will retail for $99.95 at www.NewBalance.com.
Below is a link to download hi-res imagery of each style and from the photo shoot, as well as behind-the-scenes videos. Please let me know if you plan to feature them and need any further information. Thanks!
Ericka Gilbert (@DamnnEricka) - see her BTS video
Ivelisse Cassas (@Soledevida) - see her BTS video
Brittany Sklar (@Britta_Ruth920) - see her BTS video